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Thailand Air Condition Companies, Thai Air Condition Manufacturers

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Thailand Air Conditioning Growing at 10% a Year

LONDON -- The Thai minisplit market accounts for 95% of all room and packaged sales by volume, and will grow at more than 10% a year according to a recent study by the Building Services Research and Information Association (BSRIA).

The report shows:

  • The market is bouncing back from a 33% fall after an economic crisis in 1997 that affected the entire Asian region.
  • Strong growth is occurring in the residential sector and a major replacement market has also emerged.
  • Prices are falling at 10% a year as competition becomes even more intense. There are 40 local manufacturers of minisplits, and most key components such as compressors are also locally made.

    Thailand manufacturers provide 1.2 million window units and 2.1 million minisplits, mainly for export. The products are high quality and are sold at competitive prices mainly to the OEM market. However, the main exporters are becoming concerned about vigorous competition from Chinese manufacturers in overseas markets, which are high quality and potentially even lower priced. To protect Thailand manufacturers at home, the government has imposed a high import duty on residential air-conditioning products imported from outside AFTA.

    Thailand manufacturers provide 1.2 million window units and 2.1 million minisplits, mainly for export. The products are high quality and are sold at competitive prices mainly to the OEM market.
     
     

    However, the main exporters are becoming concerned about vigorous competition from Chinese manufacturers in overseas markets, which are high quality and potentially even lower priced. To protect Thailand manufacturers at home, the government has imposed a high import duty on residential air-conditioning products imported from outside AFTA.

    Thailand manufacturers provide 1.2 million window units and 2.1 million minisplits, mainly for export. The products are high quality and are sold at competitive prices mainly to the OEM market. However, the main exporters are becoming concerned about vigorous competition from Chinese manufacturers in overseas markets, which are high quality and potentially even lower priced. To protect Thailand manufacturers at home, the government has imposed a high import duty on residential air-conditioning products imported from outside AFTA.

    Close control (for critical applications) is another market expected to grow at 10% a year, boosted by significant growth in mobile phones -- reception on these is often better than for land lines.

    The central plant market is growing strongly -- particularly centrifugal chillers -- as the market has been bouncing back after it crashed down 57% by value after 1996.

    Thailand Air-Conditioning Market, 2001

    Minisplits

    Minisplits account for 95% of all room and packaged sales by volume and 85% by value.

    Because most housing in Thailand consists of one main room and a shower, the market is dominated by single splits, with the vast majority below 5kW.

    For larger dwellings the practice is typically to have more than one smaller unit rather than one large capacity unit, because there are no restrictions on the number of outdoor units placed on buildings, and multisplits are expensive. Low-cost wall types dominate, although the flexi-type floor/ceiling units are often used in bigger homes requiring larger sized splits.

    The Thai room and packaged market fell by 33% between 1997 and 1999 and the market will only return to 1997 levels during 2003. As a result, prices across the sector have continued to fall. As competition becomes even more intense at home and abroad, despite the rising market, prices will continue to fall at around 5% a year in real terms.

    However, rapid growth of the minisplit market is expected at more than 10% a year. Residential penetration is only around 40% despite the extremely hot climate and there is considerable potential for further increases, particularly outside Bangkok. Currently 75-80% of air-conditioning sales are around Bangkok, Chiang Mai and Phuket. A significant replacement market has emerged, now accounting for 15% of sales. Larger sized commercial splits will also increase strongly with variable refrigerant flow (VRF) systems growing at an accelerated rate.

    Currently only half of all smaller minisplits are sold for residential applications, the rest are mainly to retail and office applications, but a slow increase in the share of residential applications is now expected.

    A key feature of Thailand is that there are essentially no imports of room and packaged products while Thailand is one of the world's largest exporters of RAC windows and minisplits. In round terms, production is about 1.2 million window units and 2.1 million minisplits and only an estimated 400,000 of those units (mostly minisplits) are intended for the Thai market.

    Many of the 'export hungry' Thai manufacturers supply to OEM including the large U.S. companies and some European and Middle Eastern brands. For example, a Thailand manufacturer supplies O-General, the market leader of minisplits in Iran.

    Levels of production have increased as many international air conditioning companies have also set up production facilities to meet the growing Thai market as well as export to the Middle East. In all there are eight Japanese and two American factories.

    Costs in Thailand have traditionally been very low because of low labor costs, but also because of the intense competition -- at least 40 different local companies manufacturing residential split units -- many of the local brands produce only wall splits. In addition, unit production costs can be kept low in Thailand because key components, such as compressors, are manufactured in Thailand, resulting in lower prices. Despite the low costs Thai products are considered to be of a good quality.

    However, even the larger Thai manufacturers are concerned about the competitiveness of the main Chinese manufacturers. Although they have yet to make much impact in Thailand, they are vigorously competing in many export markets. Thailand manufacturers may soon start to lose market share abroad to the lower priced, yet sophisticated Chinese products.

    In response to the renewed threat, the Thai government has already imposed a high import duty on residential air-conditioning products coming from outside of AFTA to protect domestic production, but this is not expected to have much impact on the threat to the export market.

    Thailand room and packaged market, volume (units), 1996-2005

    Central Plant

    The central plant market crashed after 1996 from U.S. $77 million to U.S. $33 million, a drop of 57% in 1997. Strong growth in the market is now forecast, with centrifugal chillers growing by 12% a year, but this is merely a reflection of the market partly 'bouncing back' with some delayed large projects. Despite this growth, the market is not expected to recover to 1997 levels until after 2005.

    The chiller market is almost entirely imported. The main reason being that centrifugal chillers, which form over half of the market by value, are normally imported from the USA. Other types of chillers mostly come from the Asian region. The import tax on chillers is only 5% in contrast to the 21% levy for other central plant products.

    The air-handling unit market, which is mostly manufactured locally, has failed to pick up since 1999 as many of the chillers sold recently have been for replacement. Industry sources say that demand is shifting towards the industrial sector and the product mix is changing.

    The fan coil market is mostly the horizontal concealed type but there are significant sales of wall and console cased units. Like chillers the market is growing briskly, but even after 2005 it will be some 30% below its peak of 1996.

    For more information, visit BSRIA online

    Bangkok Companies is a full service product sourcing company in Thailand. For your Air Conditioner needs please email bangkokcompanies@gmail.com with your requests.

     

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    Thailand Air Conditioner Companies, Thai Air Conditioner Manufacturers

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